Event marketing consultancy
Event marketing by people who’ve built
world-class events.
We’re the commercial partner event organisers bring in to grow registrations, sponsorship revenue and the strategy behind them.
Events we’ve grown
The events we’ve grown and the organisations whose brands and commercial performance we’ve worked across.
Why events call us in
The moments event businesses bring us in.
We take ownership of the commercial side of growth and get the numbers moving again, working alongside the team you already have, or becoming your team. It’s what we’ve spent our careers doing for some of the industry’s leading event brands.
What we do
We help event businesses launch, grow and transform, from setting the strategy to delivering the campaigns and building the capability to keep it going.
Results
Commercial outcomes delivered across launches, audience growth and sponsorship, for events in twelve markets.
Recent work
A new audience strategy, a rebuilt demand engine and a sharper commercial offer to sponsors, all run alongside the team already in place.
We restructured the commercial packages, repositioned the proposition and rebuilt the outbound motion to convert at the value the event genuinely supported.
We built the whole marketing engine behind it, from proposition through demand to on-the-day delivery, and took it from zero to a six-figure audience across its first two editions.
What clients say
“I worked with Jenn at Ascential where we drove the Money20/20 FinTech brand together. Hard to find a more results-driven marketeer who is also one of the best strategy drivers and implementors I have worked with. Also a joy to work with, whilst ensuring that she takes all on the journey with her.”
The people
Jennifer and Konstantinos have spent 40 years between them leading event marketing, accountable in their own roles for the registrations, sponsorship revenue and commercial results they’re now hired to grow.
Plug-In is built on that. A firm that understands the seat you’re in because they’ve sat in it, across conferences, exhibitions and large-scale consumer events in twelve markets.
JPartner
20+ years leading event marketing, consumer and B2B marketing strategies.
KPartner
20+ years leading commercial marketing across event, SaaS and fintech businesses.
Start the conversation
A straightforward conversation with a partner about your event, your ambitions and where growth has stalled. We’ll listen, ask the right questions and explore whether we’re the right partner to help you achieve your goals.
Based in
London, United Kingdom