About Plug-In
Jennifer and Konstantinos have spent their careers inside event businesses, accountable for registrations, sponsorship revenue, audience growth and commercial performance. Forty years between them, spent doing the job they're now brought in to do.
Events we’ve grown
Our story
PLUG-IN was founded by two event marketing leaders with more than 40 years of combined experience launching, growing and transforming some of the industry's most successful B2B and B2C events.
We've led global event brands, built high performing marketing teams, entered new markets and delivered measurable growth across conferences, exhibitions, festivals, summits and large scale consumer events.
Throughout our careers, we've been accountable for the numbers that matter most: registrations, ticket revenue, sponsorship growth and commercial performance.
We've also worked inside event businesses, so we know the realities. Growth targets don't disappear because a team is stretched. Launch deadlines don't move because you're hiring. New opportunities don't wait until you have the capacity to deliver them.
However we work with you, our focus stays the same: helping event businesses launch, grow and transform with confidence.
We partner with event businesses at the moments they need experienced support most:
What makes us different is that we're practitioners. We've built the strategies, managed the budgets, led the teams and delivered the results ourselves. We understand the challenges you're facing and know what it takes to overcome them.
However we work with you, our focus stays the same: helping event businesses launch, grow and transform with confidence.
That's why we created PLUG-IN.
Why clients work with us
We've been accountable for registrations, sponsorship revenue, audience growth and commercial performance ourselves.
We don't stop at the recommendation. We help turn the plan into results.
Everything we do ties back to growth, revenue and the objectives of the business.
From event launches and growth strategy to CRM transformation and AI adoption, we bring capability in where it creates the most value.
The people
Partner
Jennifer helps event businesses launch, grow and strengthen their position in the market. Her work spans audience growth, sponsorship development, brand positioning and event launches. She has partnered with organisers at every stage of growth, building sharper propositions, clearer go-to-market plans and marketing programmes that convert.
Partner
Konstantinos has led marketing across global event brands including Money20/20, Unleash and Ultimate Fintech. His work spans delegate acquisition, sponsorship marketing, portfolio growth, marketing operations, CRM transformation and AI adoption. He has built and led marketing teams, supported international expansion and delivered growth programmes across multiple markets.
Whether you're launching a new event, entering a new market or strengthening marketing performance, we'd like to hear about your objectives.