Plug-In Event Marketing

Leadership & growth strategy

Set the direction. Drive the growth.

We bring commercial leadership and strategic direction to help event businesses grow with confidence.

Talk to a partner→See our work

The work

The work we're called in for

From market entry and event launches to audience growth and sponsorship strategy, we help event businesses make confident decisions, put investment where it counts and build a clear path to growth.

Where are you now?01 / 10
01Growth has stalled
02Launching a new event
03Entering a new market
04Expanding a portfolio
05Weak event positioning
06Marketing and sales out of step
07Sponsorship below potential
08Ticket sales underperforming
09Restructuring a marketing team
10Lifting commercial performance

How we help

Where we go to work

01

Strategic direction

Defining where the business is today, where it needs to get to and a growth plan that gets it there.

  • The Plug-In Event Growth Blueprint
  • Marketing strategy & campaign planning
  • Go-to-market strategy
  • Portfolio strategy
  • Market assessment
  • Marketing audits
02

Commercial growth

Increasing audience demand, strengthening sponsorship performance and improving commercial outcomes.

  • Audience & ICP strategy
  • Sponsorship strategy
  • Ticketing & pricing strategy
  • Customer journey & conversion
  • CRM & audience growth strategy
03

Leadership & capability

Experienced leadership and structure through periods of growth, change and transformation.

  • Fractional CMO & marketing leadership
  • Interim marketing support
  • Team design & structure
  • Team leadership & development
  • Budget & stakeholder management
  • Launches & turnarounds
04

Brand & proposition

Sharpening positioning, strengthening differentiation and improving how the event is seen in its market.

  • Event proposition development
  • Brand development
  • Website & digital experience review

How we work

Discover. Prioritise. Deliver.

01

Discover

We start with your event, your commercial objectives and the challenges and opportunities in front of you.

02

Prioritise

We identify what will create the most impact and build a clear plan of action.

03

Deliver

We bring the leadership and expertise to put the plan into action and drive the results.

Relevant experience

What this has delivered

0+
Event launches across Europe, Asia, North America and Africa
£0M
Revenue supported through strategy and demand
0
International markets supported
+0%
Ticket revenue growth delivered

Not sure which is the right fit?

Tell us where your growth is stuck and we'll point you to the right starting place.

Talk to a partner→