Selected founder experience · Event launch
RAISE Summit
International AI summit
Creating the proposition, brand and marketing operation behind a successful inaugural event.
- Sector
- Artificial intelligence and technology
- Reach
- Europe and international markets
- Lead
- Jennifer Summers
- Focus
- Event launch and brand development
Our roleSenior marketing leadership
This case study reflects work led in a previous senior marketing role.
The challenge
Establishing a new event in a rapidly developing global market
The summit entered a competitive international AI events market without an established brand, audience or marketing infrastructure. The assignment covered the proposition, positioning and go-to-market strategy required to attract senior delegates, speakers and sponsors to a first-edition event. Building early credibility was essential, alongside creating the marketing foundations needed to support future editions.
The approach
From initial concept to international launch
The event proposition and priority audiences were defined around the executives, founders, investors and policymakers influencing the adoption and commercial development of artificial intelligence. The brand, messaging and go-to-market strategy connected developments in AI with the priorities facing business leaders, investors and technology companies.
The proposition informed coordinated audience-acquisition, sponsorship-marketing, partnership and content activity ahead of the inaugural event. Campaign messaging was tailored to the different delegate, speaker and sponsor audiences required to establish the summit's credibility and commercial appeal.
The marketing function and supporting infrastructure were built alongside the launch programme, bringing audience development, data management and performance reporting into a coordinated operation. This provided the foundation for the inaugural edition and a repeatable platform for subsequent growth.
The results
A strong inaugural edition
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Attendees at the inaugural summit
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Companies represented
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Speakers secured for the launch edition
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Founding sponsors secured
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